This is my site. It gets updated with infrequent but important things as I journey through life.
My Mission
Since 2017 I’ve been helping organizations establish and instill long-lasting strategies through a product lens to ‘up-influence’ the execution team to evolve:
| From | To |
|---|---|
| Selling ‘Hype’ Developing products that you want Building glorified projects Board appeasing | Creating incremental value Developing products that they want Building validated products Board influencing |
Admittedly, this shift was less successful than I anticipated. Through a recent reflection, I came to the conclusion that the common negative factor for this failure sits more on the people’s side of the equation and less on the business strategy side.
My story
I was seven years old when I fell in love with Mathematics and twelve when I made it to the National of International Mathematical Olympiad Iranian team.

I was ten when I learned to code, and I was twenty-five when I stopped coding professionally to focus on the why and what of tech instead.
I was 14 when I decided not to pursue Tennis professionally.
I was twenty-eight when I founded my own startup and dissolved it two years later after working relentlessly with seven exceptionally talented folks.
I was thirty-four when I realized the importance of a professional family. So I moved to San Francisco to get my MBA.
I was thirty-nine when I shifted from being enamored by the capabilities of technology to becoming deeply concerned about the limitations and negative impact caused by self-interested bureaucracies, short-term incentives, self-unaware narcissistic captains, and rigid silos within organizations. I became fixated on understanding how these factors hindered the creativity and innovation of employees.
I currently live in Toronto but am unmistakably a west-coaster at heart. I challenge authority where there’s merit, evangelize for simplicity almost always, love flamenco, and savor clay court tennis.
My people
Here are some people who have influenced me.
Scott Galloway
Riva Tez
Bernardo Kastrup
Slavoj Žižek
Rupert Spira
Tom Nicholas
Terence Mckenna
Some personal bylaws
Don’t be infatuated by AI. Leverage it. Dolphins have sonar. Roaming pigeons have radar. Humans have it all. We just exteriorized technologically only to realize it within.
Rescue a dog. Dogs are a by-product of one of the fastest selective breeding in evolution over thousands of years. Be a part of that evolution and cast your vote.
Write down what you learn. Even better share it with others while listening to them. Fast learning can change lives in only a couple of months.
Lead by care. Productivity is nothing but a by-product of a looked-after team.
Stay away from buzzwords and jargon. Half-bogus rigor is the worst form of intellect.
Save ‘how’ for last. If you are tempted to figure out how to implement an idea right away, that idea is likely just an extension of existing strategic thinking. It will not be a game changer.